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Located in the heart of Tulum, Mexico, Azulik is an eco-friendly resort and Mayan spa. Built completely above ground like a bird's nest, the essence of Azulik is reconnection, introspection and happiness.

As over eight percent of Azulik's customers helm from Canada and the United States, JAK redesigned the Brand's go to market strategy for the North American market. By pivoting the digital marketing strategy and introducing new programming pillars, we created original content that spoke to the core values of the Brand and generated new interest and excitement from the back-half mellenial demograhic.