Swimwear Trends from Swimco


Swimsuit shopping has always felt like shopping for jeans. You have to be in the perfect mood for it (so, let’s be honest - twice a year) and it’s better if you didn’t eat a big lunch beforehand. The whole experience is soul sucking … at least it can be. But finally retailers are listening to what women want, and today we talked about one of them - Canada’s very own, Swimco.

Finally a brand that knows women’s bodies! High-waisted bikinis with cute, cheeky butts. One-piece bathers that cinch and gather in all the right spots. It’s a breath of fresh air to finally feel comfortable … half naked in public. NBD, GUYS.

To find all the looks from today’s segment head to swimco.com. They got you, girl.