fashion magazine x l’oreal


FASHION Magazine’s April 2017 collector’s edition featuring supermodel Coco Rocha was an opportunity to find new ways to drive excitement for traditional print media.

Partnering with L’Oreal Canada, we worked alongside makeup artist Sir John to create five covers for FASHION's April 2017 issue featuring a a never-been-done interactive component: a three-tab overlay which allows readers to “mix-and-match” Coco’s covers, resulting in a total of 35 different makeup variations.

This publishing innovation made trade headlines and garnered over 62 million impressions worldwide.